510-937-3129
Drag a button, link, or anything else into the icon box to place it below the text. Lorem ipsum dolor sit amet elit.
Nestled in the heart of Livermore, CA, the San Francisco Premium Outlets is more than just a shopping destination—it’s a retail haven. With over 180 stores offering discounts on luxury, lifestyle, and casual brands, it has earned a reputation as one of California’s top outlet shopping experiences. From fashion-forward finds to limited-edition releases, there’s a reason visitors from across the Bay Area and beyond make the trip to Livermore to shop.
Unlike crowded urban malls or scattered suburban plazas, San Francisco Premium Outlets offers a curated experience where premium brands meet unbeatable pricing. The layout of the outdoor mall makes for a relaxed and breezy shopping day, complete with wide walking paths, clean common areas, and plenty of food and beverage stops to recharge between shopping sprints. The setting itself, framed by Livermore’s picturesque wine country and blue skies, adds a unique charm to the entire experience.
This is not just an outlet—it’s a shopping strategy. Those who know how to navigate the deals, time their visits, and plan their purchases often walk away with high-end items at a fraction of the price. Understanding how to shop smart at this Livermore destination is key to unlocking its full potential.
The first step in shopping like a pro is knowing when to go. Timing your trip can make all the difference in avoiding crowds and scoring exclusive deals. For locals in Livermore, CA, weekday mornings are the golden hours. Stores are fully stocked from the weekend and the traffic is minimal, allowing for a more relaxed shopping experience. Mondays through Thursdays, especially before noon, tend to be the quietest times at the outlets.
Holiday weekends and long-weekend sales events are also prime opportunities for deep discounts, especially around Memorial Day, Labor Day, and Black Friday. However, these peak times come with increased foot traffic, so it’s important to arrive early, preferably right at opening. The parking lots fill quickly, and popular stores like Prada, Gucci, and Burberry often form lines before their doors open.
Seasonal changes also bring new inventory and markdowns. At the end of each season, brands clear out their stock to make room for upcoming lines. This is a perfect time to snag high-end winter coats in late February or summer essentials in early September. Locals in Livermore, CA often take advantage of these transition periods to upgrade their wardrobes without paying full price.
Insider tip: Download the Simon Premium Outlets app before visiting. It offers store directories, real-time deal alerts, and digital coupons exclusive to app users—perfect for planning ahead or scoring last-minute deals.
San Francisco Premium Outlets features a mix of luxury designer brands, mainstream fashion favorites, and specialty stores, making it a one-stop destination for all types of shoppers. For those seeking luxury at outlet prices, stores like Saint Laurent, Versace, Jimmy Choo, and Gucci offer steep discounts on handbags, shoes, and accessories. These stores tend to have limited inventory, so frequent visits or early arrivals offer the best chance to find coveted pieces.
For athletic wear and casual staples, Nike, Adidas, and Under Armour often carry end-of-season and overstock items at significantly reduced prices. Shoppers in Livermore, CA know that these retailers update their stock regularly, meaning there’s always something new to discover. Other favorites include Levi’s, which often runs buy-one-get-one-free deals, and Columbia Sportswear, which features deep markdowns on jackets and hiking gear—especially popular with Livermore residents who explore local trails and outdoor spaces.
Families can benefit from children’s apparel outlets like Carter’s, OshKosh B'gosh, and The Children’s Place, where kids’ essentials are priced competitively. Meanwhile, beauty lovers head to Cosmetics Company Store and Fragrance Outlet for skincare, makeup, and perfume from premium lines like Estée Lauder, MAC, and Tom Ford.
Savvy shoppers know to ask about additional discounts at the register. Many outlets offer extra markdowns for military, students, or even just for joining a store’s free loyalty program. These small savings can add up quickly, especially during big hauls.
Shopping all day requires stamina, and the outlets have plenty of dining options to fuel up. The food court offers standard fare—burgers, pizza, and Asian cuisine—but those looking for more local flavor can explore options outside the food court for better quality and shorter lines.
Popular picks include Blaze Pizza for custom-built pies, Wetzel’s Pretzels for quick snacks, and Starbucks for a caffeine recharge. Local Livermore eateries have also made their way into the outlet experience. Places like Koja Kitchen and Sweetgreen cater to health-conscious shoppers who want fast and flavorful food.
For those planning a full-day shopping excursion, it’s worth stepping out for a short drive into downtown Livermore. There, visitors can enjoy local cafes, wine bars, and farm-to-table restaurants. It’s a refreshing break from the hustle of the outlets and gives out-of-town shoppers a more complete sense of what Livermore, CA has to offer.
Many families also use the outlets as part of a broader day trip, combining shopping with visits to nearby wineries, parks, or historic downtown. The outlets have ample seating areas and shaded spots for resting, so even those who aren’t shopping can enjoy a pleasant experience.
First-time visitors to the San Francisco Premium Outlets in Livermore, CA often underestimate the scale of the property. With over 180 stores spanning across several open-air sections, it’s best to arrive early and wear comfortable shoes. Parking is free but fills up quickly, especially during weekends and sale periods. There are multiple entrances, so knowing your priority stores in advance can help you park strategically.
Preferred Parking is available for a fee and offers closer access to the core of the outlets. EV charging stations are also available, a nod to Livermore’s eco-conscious infrastructure. For those who plan to do a lot of shopping, consider bringing a rolling bag or large tote to avoid carrying multiple store bags all day.
Guests can visit the Guest Services kiosk near the main entrance to pick up a savings passport. These booklets include coupons and exclusive offers for dozens of stores and are free for members of AAA, military, or other partner programs. Some VIP Shopper Club members also receive access to flash sales and birthday discounts throughout the year.
Shopping with kids? A few stores offer kid-sized play areas and family lounges to make the experience more comfortable for parents. There are also clean and accessible restrooms spread across the property, and plenty of shade and misting stations for warm Livermore afternoons.
By combining careful planning with a flexible shopping strategy, visitors to the outlets can maximize their savings and walk away with serious value.
San Francisco Premium Outlets has become more than a shopping destination—it’s a reflection of Livermore’s development as a regional hub. Over the past decade, the city has grown from a quiet wine country town into a vibrant community with a strong economy, active tourism sector, and increasing retail presence.
The outlets have played a major role in this evolution. They bring in shoppers not just from the East Bay, but also from Central California and international tourists, particularly from Asia and Europe. This influx of visitors has contributed to local job growth, infrastructure investment, and visibility for Livermore as a city with diverse appeal.
Beyond retail, the city has carefully maintained its agricultural and winemaking heritage. This balance between commerce and culture is part of what makes Livermore, CA so unique. The presence of the outlets near major freeways and transit lines has also made it easier for residents and travelers to explore the surrounding region, boosting local tourism across the Tri-Valley.
Residents often appreciate the outlet’s role in supporting local revenue while also benefiting from proximity to luxury and essential brands at discounted rates. The economic footprint has expanded beyond the retail space itself, helping nearby restaurants, hotels, and entertainment venues thrive.
Read more:
